Thursday, July 7, 2011

StyleMint-ers

Our favorite 86er twins are back on the fashion radar making waves with the launch of their latest entrepreneurial/sisterly venture: www.StyleMint.com





















Referred to as a "social shopping site," StyleMint allows the consumer to create a free personal style profile (based on a pre-determined set of questions).  The little website that could then spews out a customized T-shirt recommendation designed by Ash & MK themselves.  At this magical point the customer has the choice of either purchasing the tee online for $29.99 or saying no and logging out.

Essentially, the site operates similarly to an online book-of-the-month or monthly CD club - sans the obligation to buy.

GetItGotItGood.

If you require further clarification on this business model or if you'd enjoy watching the twins say the word organic about 100 times in a minute and forty seconds, feel free to click here.

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